Current projects
Investing in our people…
I helped produce BW’s latest brand video, created for this year’s REBA Wellbeing Congress, which delivers a strong client-first message.
DC in focus: Large DC Schemes Analysis 2025
In our latest research, BW analyses data from over 122 large Defined Contribution (DC) schemes.
DC governed default investment strategies
Explore our fourth review of the sustainability of default investment strategies from DC pension providers - looking back at 2024 - in full.
Sharif
Creative & Brand Leader
With over 20 years of experience shaping brands, leading creative teams and delivering marketing campaigns across B2B and B2C.
DC Large Schemes report
This interactive PDF report was created to bring complex pension market insights to life through thoughtful digital design. Focusing on the growth, consolidation and increasing sophistication of the UK defined contribution market, the experience combined data-rich content, intuitive navigation and interactive features to make key findings more accessible and engaging for readers.
Howden’s 2026 Wellbeing Calendar
The Howden Wellbeing Campaign was designed to champion health and wellbeing through awareness and action. To bring the message to life, I created a digital interactive experience that encouraged employees to explore wellbeing resources, engage with key content, and take practical steps towards supporting their physical and mental health.
Making complex research easier to navigate
I helped develop the creative approach for BW’s DC in Focus research, a technical report designed primarily for screen reading.
BW’s brand video
Investing in our people…
I helped produce BW’s latest brand video, created for this year’s REBA Wellbeing Congress, which delivers a strong client-first message.
Digital research document, optimised for screen reading
A digital research document, optimised for screen reading, designed to explore the key topics shaping the British pensions industry. Developed with a strong, data-driven approach, it incorporates compelling imagery and typography to deliver an impactful and engaging foundation for a high-impact marketing campaign.
4me
4me offers the flexibility to build a rewards and benefits solution that truly reflects what employees value most. From benefits and incentives to policies and recognition – spanning the entire employee experience – 4me empowers you to create a programme as unique as your workforce.
BW’s Annual Report 2023/24
Throughout the 2023/24 financial year, BW’s success was driven by a commitment to empowering people, prioritising clients, and supporting communities. This approach has cultivated a culture of care, dedication, and innovation, enabling BW to work together towards a brighter future.
Digital Content Designed for Seamless UX
Digital content crafted specifically for the employer market, designed for seamless onscreen reading. With a strong focus on user experience (UX) and user interface (UI) principles, the content ensures readability, accessibility, and engagement, providing an optimised experience across digital platforms.
Consultancy Video
The objective was to highlight key messages, such as delivering a comprehensive suite of analytical tools and cutting-edge technology tailored for employers, trustees, providers, and members of workplace pensions.
Pensions Conference
This Pensions Conference looked beyond the here and now to help trustees and pension managers consider the future challenges and opportunities facing the industry.
Sustainable Futures
Sustainability goes beyond electric cars, wind turbines and Fairtrade chocolate. Narrow views of sustainability will leave us with very few options.
Free Thinking
BW’s independence was a key focus of this project, highlighting its freedom from external stakeholders. This autonomy enables Barnett Waddingham to adopt a long-term perspective with clients, bringing innovative ideas to the table without compromise—a philosophy they define as free thinking.
DB Navigator
This design project mapped the course of a defined benefit (DB) pension scheme, using a bespoke illustration style to bring the journey concept to life. The visuals simplified complex processes, guiding stakeholders through key milestones with clarity and an engaging, human-centred approach.